It seems these days that anyone can do "real-time" internet these days due to awesome technologies like node.js or node.ocaml (shameless self promotion). Realistically thou, no one cares if your software is optimized in C using pointer arithmetic to squeeze an extra hundred requests per second out of a box. Very few care that one has taken the time to read the Black Book. Why? computers are really fast and many people have figured out how to make software scale out horizontally. Computing resources are way cheaper than developer mind-share, so where is the motivation for business?
Well, that's a good question.
This can be addressed with "green computing" marketing campaign. Unfortunately, It would be ultimately doomed out of the gate.
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